Clhome is an Italian based Real estate agency, that asks the support to study the fully brand identity, from the Naming to the Logo design.

The starting name was “lc home“: talking with the client about its needs and aims, we found together the values that represent the brand. It was enough to invert the letters and the name was complete: clhome.

Fresh, easy to read and to pronounce, memorable.

The logo translates the values of brand: the trust is represented by the firm 3d building, the precious customer care is represented by the 2d of the house’s shape.